• about us

    City Hall is an ideas consultancy supported by an incredible network of business and brand strategy zealots that believe in one simple premise: to create compelling, inspiring and effective brands that deliver growth.

    We're not your typical brand agency. We'll never prescribe to forcing your business into proprietary brand processes because every business challenge is unique to you, and you alone.

    We do this by developing new ways of looking at the challenges your business is faced with today and the opportunities and possibilities we can create for you tomorrow.

    We combine design thinking, brand strategy and creative ideas that translate into sales, increased market share and enhance perceptions and trust with people that use your services or buy your products at every touch point.

  • what people are saying

    Darren Woolley - Founder & Global CEO, TrinityP3 Marketing Management Consultants

    Carolyn has excellent strategic and creative appreciation from her extensive experience as both a marketing and advertising professional. Her understanding of the marketing communication process from end to end means that she can illicit maximum effect from her team and her advertising partners to build effective brands fast.

    Sally Cox - Account Managing Director, mcgarrybowen, Chicago

    Carolyn is one of the great thinkers of our industry. She is always one step ahead of the game and has an incredible ability to predict future trends. Carolyn is the big picture thinker and always looking at ways to improve and grow your business – a true asset.

    Jamin Hirte - Head of Customer Operations - Chorus Australia

    Carolyn is a highly effective operator, who combines high intensity with high intellect to deliver on the brand and communications needs of the business. Prior to her tenure the organisation lacked clarity and consistency on its public image. She has been able to navigate highly political areas, to bring a unified understanding of brand to the business and as a result has significantly improved the value returned from the organisations advertising dollar. Further she has ensured that this unified vision has put the organisation at the forefront of current thinking, profiting from her extensive networks which ensure she remained connected to emerging technology and management trends.

    Carla Chatzopoulos - Principal Place Match at TPG Town Planning, Urban Design and Heritage

    Carolyn is a strategic and analytical thinker with a rare ability to translate business strategy into an engaging and differentiated consumer offering. She works diligently to ensure clients are kept informed and engaged at each step of the process.

  • what we're reading

    We love reading what smart people are thinking about

    Your Budget Model Is Killing Your Business

    This is a great article from Zeus Jones, an agency based in the US.

    Do you prefer planning ahead or being spontaneous?
    Are you socially liberal or fiscally conservative?
    Are you for us or against us?

     

    And the world of business is no exception:

     

    Do you want to target men or women?
    Are you investing in impressions or experiences?

    Do you spin off a new brand or reinvent the current one?

     

    In society, these false dilemmas have a significant social cost (e.g., either arm teachers or students die). In business, these false dilemmas have a significant opportunity cost. In both cases, they fool you into a false sense of security, steer you away from caring about meaningful interactions, and cost you money you should be spending elsewhere.

    In business, the worst offender is one that’s costing many brands their ability to succeed: the division between working and non-working dollars.

     

    It’s pretty common to divide marketing budgets into working and non-working dollars. The idea is that your spending is either working (delivering impressions), or it’s non-working (overhead). Working dollars are usually defined as hard costs to media vendors – paying for commercials or banner ads that give you a certain number of views or impressions. And non-working dollars are everything else – things like production, design, and agency fees.

     

    Of course not. Because the working/non-working dollars model is obsolete. It’s the floppy disk of marketing.

     

    To keep reading go on over to their site here.

  • get in touch

    Call Carolyn directly on (61+) 0423.726.808